SEO Toolkit for Non-profits ⇢ Notion Template

SEO stands for Search Engine Optimization. It is important to optimize your website’s design and content to increase traffic from organic search results on search engines like Google, Bing, and Yahoo. Rather than paying for ads to attract new eyes to your website, SEO earns your website organic traffic by adhering to a set of guidelines and best practices that show search engines the authority of your content.

The goal is to get your website to rank as high as possible for target keywords or phrases relevant to your website. This helps your website’s content appear at the top of the search engine result pages (SERPs).

For example, if you are managing a non-profit that depends on volunteers to execute local programs, you will want to make sure your website appears in one of the top 3 spots of the SERPs when locals search for “volunteer opportunities near me.”

In short, SEO is an affordable and effective long-term marketing strategy. SEO can take awhile to see results, but investing in your SEO will continue to pay off for years to come.

The SEO Toolkit for Non-profits offers starting point for organizations interested in starting their SEO journey. The toolkit features an introduction to SEO, a goal-setting exercise based on an audit of your website, a database for tracking high-value keywords, a link-building audit, and checklists for technical SEO, on-page SEO, and off-page SEO. There are also plenty of resources linked to help you at each phase of the process.

Why use Notion for Non-profit Management?

Notion is equipped to serve as a single source of truth for your entire organization. Your team will be able to access, create, and edit documents, tasks, notes, and databases from any device, either asynchronously or in real time.

⭐ Psst → don't miss Notion's non-profit discount!