SEO Toolkit for Non-profits [Notion Template]

By implementing effective SEO strategies, non-profit organizations can enhance their visibility, improve their website's rankings, and ultimately make a greater impact on the causes they champion. In this article, we will explore the importance of SEO for non-profits and provide a free SEO toolkit to help non-profits start their SEO journey.

What is SEO?

SEO stands for Search Engine Optimization. It is important to optimize your website’s design and content to increase traffic from organic search results on search engines like Google, Bing, and Yahoo. Rather than paying for ads to attract new eyes to your website, SEO earns your website organic traffic by adhering to a set of guidelines and best practices that show search engines the authority of your content.

The goal is to get your website to rank as high as possible for target keywords or phrases relevant to your website. This helps your website’s content appear at the top of the search engine result pages (SERPs).

For example, if you are managing a non-profit that depends on volunteers to execute local programs, you will want to make sure your website appears in one of the top 3 spots of the SERPs when locals search for “volunteer opportunities near me.”

In short, SEO is an affordable and effective long-term marketing strategy. SEO can take awhile to see results, but investing in your SEO will continue to pay off for years to come.

How does SEO work?

Search engines take hundreds of factors into account when ranking your website.

A search engine’s work begins when a person enters a query and starts a search for answers. There are 3 steps that a search engine takes when responding to a query: 1) crawling sites (aka the discovery stage), 2) indexing the sites that are relevant to the searcher’s query, and 3) ranking the results.