Non-profit Donor Journey Map ⇢ Notion Template

As a non-profit organization, engaging donors is crucial for achieving your mission. To create an effective donor engagement strategy, it’s important to understand the donor journey and the different touchpoints that donors may have with your organization. I built this Notion Template to help non-profit organizations visualize this process and identify areas for improvement in their fundraising/development strategy.

What is a Donor Journey Map?

A donor journey map is a visual representation of the steps that a donor goes through when engaging with your organization. It includes all of the touchpoints that a donor has with your organization, from the first time they hear about you to the moment they make a donation.

Why is a Donor Journey Map important?

A donor journey map can help you understand your donors better and create a more effective engagement strategy. By identifying the touchpoints that donors have with your organization, you can create targeted messaging and communication strategies that are tailored to their needs and interests. It can also help you identify areas where donors may be dropping off or disengaging from your organization. By understanding these pain points, you can make improvements to your engagement strategy to increase retention and donation rates.

How is a donor journey map different from a customer journey map?

While donor journey maps and customer journey maps share some similarities, they have some key differences. Donor journey maps are focused on the steps that a donor takes when engaging with a non-profit organization, while customer journey maps are focused on the steps that a customer takes when engaging with a business. Non-profit organizations may have different touchpoints and goals than businesses, so a donor journey map will reflect those differences. For example, a non-profit may have a focus on advocacy and education, while a business may focus more on sales and customer support.

How to Use the Donor Journey Map

Start by identifying your organization’s donor personas. Where do they live? How old are they? What do they do for a living? What are their passions and interests? What are their goals and aspirations? Why does this donor connect with our mission?

After you have mapped out your organization’s donor personas, you’re ready to map out their donor journey. The template includes the following sections in the Donor Journey Map:

1. Discovery: This section includes the touchpoints that a donor may have when first discovering your organization. This could include social media, word of mouth, or an event.
2. Education: This section includes the touchpoints where a donor may learn more about your organization and its mission. This could include your website, blog posts, or email newsletters.
3. Engagement: This section includes the touchpoints where a donor may become more actively involved with your organization, such as volunteering or attending an event.
4. Donation: This section includes the touchpoints where a donor may make a donation, such as a fundraising campaign or an annual appeal.
5. Retention: This section includes the touchpoints where you can continue to engage with donors and keep them involved with your organization. This could include donor recognition or exclusive events.

With this template, you can create a more targeted and effective donor engagement strategy that will help you achieve your fundraising goals.

Why use Notion for Non-profit Management?

Notion is equipped to serve as a single source of truth for your entire organization. Your team will be able to access, create, and edit documents, tasks, notes, and databases from any device, either asynchronously or in real time.

⭐ Psst → don't miss Notion's non-profit discount!