Non-profit Communications Plan Workbook

Elevate your non-profit's outreach efforts with our comprehensive Communications Plan Workbook. This dynamic program takes you step-by-step through the process of creating a strategic communications plan tailored to your organization’s needs. From defining objectives to crafting a compelling brand voice and content strategy, you'll emerge with a powerful roadmap to amplify your organization's impact.

After earning my Masters, I was hired to be a non-profit organization’s first-ever Communications Officer. The staff and board of the organization knew that they needed help with their communications, but they did not have a clear vision for what a successful communications strategy looked like. I felt confident (if not over-confident) that my education had thoroughly prepared me for the role. What I quickly realized was that my education had given me the writing skills and critical thinking skills and even some of the graphic design skills I needed, but I still found myself filling in a lot of gaps with Google. I have learned a lot about building a sustainable and effective communications strategy for a non-profit since I started that role. I designed this workbook to support a non-profit staff member or volunteer or team that might be in a similar position I was: eager to help but overwhelmed with options. (You can learn more about my work here.)

✏ Workbook Objectives:

• Define clear, measurable communications objectives aligned with your organization's mission and vision.
• Create audience personas to better target and engage stakeholders.
• Develop a compelling brand voice that resonates with your target audience.
• Cultivate storytelling techniques to effectively convey your organization's impact and mission.
• Create a content strategy and content calendar that aligns with your objectives and resonates with your audience.
• Measure the success and impact of communications efforts.
• Adapt and refine plans based on ongoing evaluation and feedback.
• Explore communications tools, resources, and trainings curated for non-profit teams.

💬 Testimonial:

“Laura singlehandedly transformed the operations of the non-profit I founded, a game changer for a small, scrappy and 100% remote organization like ours. She is dedicated to building customized systems that feel intuitive, not overwhelming, and that truly work for everyone involved. When she designs a campaign or a project, she has an eye for the future and what will allow a team or organization to sustain it moving forward. Laura is the kind of team member that brings everyone back to the core questions like: How is this connected to our goals, priorities and values? If your non-profit wants to 'work smarter, not harder,' working with Laura is a must!”” - Anna Gabriella Casalme, Founder of Novelly