Brand Voice Workshop ⇢ Notion Template

Discover and define your brand’s unique voice with the Brand Voice Workshop Notion template. Designed for collaborative sessions, this template guides your team through a step-by-step process to create a brand voice that resonates with your audience.

✨ Key features include:

• Structured Exercises: From brainstorming adjectives to crafting "because" statements, every activity is organized and timed for efficiency.
• User-Centered Thinking: Help your team understand your audience’s needs and emotions to shape a relatable and impactful brand voice.
• Reflection Tools: Foster thoughtful conversations and actionable insights to refine future projects.

Whether you're starting fresh or fine-tuning your existing brand, this template makes it easy to collaborate and create an effective, consistent voice.

Brand Voice Workshop Agenda

1. Set the Stage with a Check-in Question: Start with a check-in question to foster a supportive environment and allow everyone to connect on a personal level.
2. Dive into User-Centered Thinking: To ensure your brand voice resonates with your target audience, it's essential to understand their needs and emotions. Set a 5-min timer and prompt participants to jot down words or phrases that describe how users might feel before and after interacting with your organization's content.
3. Define Your Brand Voice: Now that you have a deeper understanding of your audience, it's time to define your brand’s voice. Set another 5-min timer and prompt participants to write down adjectives that describe how they want the brand's copywriting to sound. After the timed brainstorming session, ask participants to vote on their top three adjectives.
4. Summarize and Consolidate: It is important to consolidate the ideas and summarize your brand voice. Ask participants to identify three traits that represent what your brand IS and three traits that represent what it is NOT. Next, craft a "because" statement for each set of traits.
5. Reflection and Action: A dedicated reflection period creates space for participants to reflect on how the workshop will inform their perspective on future projects.